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How to optimize your employer brand and improve your performance on Welcome to the Jungle? ✨

Table of contents

Do you want to maximize the impact of your presence on Welcome to the Jungle and attract the best talents? This article guides you through best practices to optimize your profile, your job posts, and your broadcasting strategy, while ensuring your changes are properly taken into account.

🎯 Create an attractive and complete WttJ profile

To improve visitor engagement, you need to offer a complete and clear profile, rich in exclusive and differentiating content. Your pages must convince talents to join your team, reassure them, and demonstrate your expertise.

Attractiveness criteria according to talents:

  • Company culture (49% of respondents)
  • Salary culture (42%)
  • Working time policy (38%)
  • Remote work policy (25%)
  • Societal impact (23%)
  • Career advancement (21%)

Good to know: Companies with templated tabs get +24% more page views, and those with customized tabs increase page views by +36%.

✍️ Optimize your job posts on your WttJ profile

Use the right keywords in your ads

The attractiveness of a job offer depends on many factors, but the choice of title is key for visibility. Your title must be well referenced in the Welcome to the Jungle search engine and provide enough information to candidates.

Avoid these 3 types of titles:

  • Internal titles (e.g., Head of Master Project Transversal Initiative)
  • Catch-all titles (e.g., Communication/Marketing/Social Media Intern)
  • Fun titles (e.g., Jedi Master of Development)

Top 10 most searched keywords: Marketing, Communication, Graphic Designer, Data Scientist, Data Analyst, Data, Product Manager, Developer, Product Owner, Project Manager

 

Refine your filters to stand out

Carefully fill in all the criteria that would allow candidates to find you through search filters. The more precise and up-to-date your information, the greater the chance a candidate will find you.

Top 5 most used filters: Type of contract, Profession, Experience level, Location, Industry sector

We recommend including a salary range as often as possible to stand out.

🎨 Enhance your Employer Brand

Bet on your employer brand with creativity and transparency

75% of talents look at the employer brand before even applying. Your profile page will be visited at different stages of the job search: out of curiosity, to form an opinion, to apply, and to prepare for interviews.

Be creative to spark interest and transparent to stand out from the competition.

Publish and share your company news

Leverage your community by sharing key news and events across all your channels, including your profile! You can post directly from Welcome to the Jungle in the "Highlights" tab.

Top 5 news that boost your visibility:

  • Company achievements and successes
  • Company culture and values
  • Employee testimonials
  • Company CSR commitments
  • Career opportunities

⚠️ The "Highlights" feature is limited to certain subscriptions. If you wish to update your subscription, contact our sales team via the support widget!

Mobilize your employees as ambassadors

Your employees are your first ambassadors. 64% of talents prefer information from a current employee before applying.

Steps to engage your employees:

  • Build a culture around which employees are engaged
  • Communicate openly and transparently
  • Let internal communities speak up
  • Train and support your teams
  • Showcase this approach on your profile

Did you know? Content shared by employees receives 8 times more engagement than content shared by company channels.

📤 Maximize the visibility of your job posts

Adopt effective broadcasting strategies

Don’t limit yourself by only sharing job posts on LinkedIn, Talent.io, Indeed... The Welcome to the Jungle profile is a great employer branding tool to be shared without moderation.
The more it is shared from your website, social networks, and relayed by others, the better its Google ranking:
         or         

We invite you to establish a real broadcasting strategy.

Once you have established how to share jobs, involve all your employees to share them in the right places and strengthen your employer brand.

Broadcasting resources offered:

  • "Content" widget: displays all content from your profile
  • "Job " widget: displays all your published jobs
  • Career site: created from the WttJ Solutions ATS

Important: 70% of candidates in the process consult the company’s profile to gather additional information and prepare for interviews.

Ensuring Your Changes Are Taken into Account

If you have made changes on Welcome to the Jungle Solutions and feel they haven't been taken into account, it's normal! There is a cache system that improves performance.

To clear the cache:

  • Wait a few minutes
  • Clear your browser cache (Shift + F5 on Windows, CMD + Shift + R on Mac)
  • Open a private browsing window
  • Open a new window from another browser
  • Check the page from your phone

For social networks (LinkedIn, Facebook, Twitter):

Optimizing the Posting Frequency

Job posts are automatically archived after two months if their date hasn’t been updated. A message is sent a week before to warn you.

⚠️ Beware of excessive reposting! Candidates actively searching for jobs do not want to see the same jobs repeatedly, especially if they never received any feedback. This can seriously harm your employer brand.

Best practices:

  • Update your jobs instead of reposting
  • Vary the content of your ads
  • Respect a reasonable delay between repostings
  • Analyze performance before reposting

🙋 FAQ - Frequently Asked Questions

Q: How to improve the visibility of my job posts? A: Use clear titles with the right keywords, fill in all filters, include a salary range, and write carefully.

Q: Why share my Welcome to the Jungle profile A: The more your profile is shared on your various channels (website, social networks), the better its Google ranking, increasing your visibility.

Q: Why aren’t my changes showing on social networks? A: Social networks also use a cache system. Use the Facebook, LinkedIn, or Twitter debugging tools to force an update.

Q: How do I create a career site? A: You can create your career site from the Welcome to the Jungle Solutions ATS.

Q: What happens if I don’t update my jobs? A: They are automatically archived after two months. You will receive a reminder one week before archiving.

Q: How long do I have to wait to see my changes? A: Usually a few minutes, but you can force a refresh by clearing your browser cache.

Q: Can I regularly repost the same offer? A: You can repost an offer after 7 consecutive days of posting. However, we do not recommend reposting too often, as this can harm your employer brand and discourage candidates.

 

🆘 If you have any further questions, you can contact us on the support widget at bottom right!