6 Tips to improve your performance on Welcome to the Jungle 📈
Table of contents
💡 If you want to know how to improve your performance on your WTTJ profile and further develop your Employer Brand with Welcome to the Jungle, this article is for you!
👩🏫 Tip n°1: Create an attractive profile
In order to improve your candidates' engagement, you must provide a clear, comprehensive profile, full of exclusive and differentiating content. Some of your tabs will aim at convincing talents to join your company, while others will be used to reassure them and demonstrate your expertise and impact on society.
The attractiveness criteria are the following:
- Corporate culture (49% of interviewed)
- Salary culture (42%)
- Working time policy (38%)
- Remote work policy (25%)
- Impact of the company (23%)
- Career development* (21%)
It is essential to present coherent and authentic content based on these attractiveness criteria, using our various types of content, and all the different tabs on your profile!
In particular, we've observed that companies with:
- Templatized tabs have 24% more page views than the traditional tabs.
- Personalized tabs have 36% more page views*
*Welcome to the Jungle survey (2022)
👩🏫 Tip n°2: Highlight the right keywords
The attractiveness of a job post depends on many factors, but the choice of the title is key to its visibility.
The aim of your title is twofold:
- be well referenced in the Welcome to the Jungle search engine
- give the candidate enough information to make them click to find out more
Beware, there are 3 types of titles that can spoil your job post's performance:
- Internal job title → example: Head of Master Project Transversal Initiative…
- Catch-all job title → example: Communication / Marketing / Social Media Apprentice
- Fun job title → example: Jedi Master of Development
Keep it simple and use consistent keywords!
Finally, remember to fill in as many optional fields as possible to maximize your search engine optimization, thanks in particular to the large number of filters available in the search criteria.
📎 Top 10 most searched keywords on Welcome to the Jungle
Marketing
Communication
Graphic designer
Data scientist
Data analyst
Data
Product manager
Developer
Product owner
Project manager
👩🏫 Tip n°3: Pay attention to the filters
Don't forget to carefully fill in all the criteria that will enable potential candidates to find your job offers, using the search filters!
The more accurate and up-to-date your information is, the more likely candidates will find you or see your job posts.
We also recommend that you include a salary range as often as possible.
📎 Top 5 filters most used by candidates
1. Contract type
2. Profession
3. Level of Experience
4. Location
5. Business sector
Be as transparent as possible and provide as much information as possible, so that you receive better-qualified and more informed candidates for your interviews.
👩🏫 Tip n°4: Bet on your Employer Brand by being creative and transparent!
It might be hard to find the right candidate. On the other hand, looking for a job is not an easy task either. To stand out from the crowd, you need to share key information about your company.
Recently, we interviewed an important number of users to strengthen our knowledge of the company's attractiveness for candidates.
Keep in mind that your profile page will be visited at different moments of a candidate's job search journey.
At first, it is out of curiosity, then it turns into interest & need to forge an opinion before applying, and finally it is to prepare for upcoming interviews.
More than 75% of job seekers make research about the company’s reputation and employer brand before applying.
(Source: Survey Sdworx (2022) | Étude LinkedIn - The Ultimate List of Employer Brand Statistics.)
So be creative to generate interest, but don't forget to be transparent.
👩🏫 Tip n°5: Publish and share your company news
Benefit from your entire community by sharing your company's news and key events across all your channels, including in your profile!
Did you know? You can now publish and share your news directly from Welcome to the Jungle by creating and adding posts in the " Featured " tab of your profile. You can find out more here.
Finally, consistency is key! Remember to publish content about your company on a regular basis. Candidates want to know more about the company, so they can better picture themselves working there. Webinars, new fund-raising initiatives, team-building events... Anything that helps to promote your employer brand is worth sharing!
📎 Top 5 news articles to boost your exposure!
1. Your company's successes and achievements: this will show that your company is thriving and attract candidates who are interested in exciting challenges. Don't hesitate to share your employees' success stories too!
2. Your company's culture and values: Company culture and values: this will show potential candidates that your company cares about its employees and offers a supportive working environment. Here is an example (in French only)!
3. Employees testimonials: this will give potential candidates an authentic insight into working for your company.
4. Company CSR engagements: this will show candidates that your company cares about its positive impact on both society and the environment.
5. Career opportunities: sharing promotions and career developments will show candidates that your company is a place where they can develop their skills and have meaningful evolutions in their career path.
Example → The LVMH Podcast series gives employees the chance to talk about their career development within the company.
👩🏫 Tip n°6: Count on your collaborators to share company content
Your employees are your first ambassadors. Don't hesitate to include them in your various communications.
64% of talents favour information provided by a current employee before applying to a company (Viadeo study). Don't wait any longer to get your employees involved in an ambassador program, by following these steps:
- Establish a culture in which employees are actively engaged
- Communicate openly and transparently about the company
- Let internal teams talk
- Train and support your teams with advice and guidelines
- Show the value of this approach on your Profile by using our different formats, such as video or the " Featured " section, to present your teams and projects in a new light.
📎 Did you know?
Content shared by employees receives 8 times more engagement than content shared through branded channels(Source: techsnack.net).
For instance, Linkedin recently launched a large-scale recruitment campaign on the TikTok social network. Filmed by employees themselves, the short "A day at work" videos promote the company's premises and a typical employee day.
Ready to get started?