Where and how to share your job posts and boost your employer brand ⏱️
Table of contents
💡 This article will guide you in your broadcasting strategy!
1- Polish your job post to attract the right candidates
Generally perceived as daunting tasks, job posting and the presentation of your company are key to your employer branding and to attract the candidates who fit best for you.
About the importance of taking care of your job posts:
- A job post that is meticulous in every detail (sector, location, type of contract, etc.), with the perfect job title, will allow you to attract the right candidates.
- A structured and sufficiently developed job post will allow the selected candidates to prepare their interviews with relevance and to understand perfectly the stakes of the position.
- A job post with a well-defined / structured job description and precise missions will help reduce turnover in your teams. Indeed, the hired candidate will be enthusiastic and motivated if they were able to correctly project themselves in the job.
- Finally, job posts broadcast to the right channel / social media will help you find the right talent quickly.
2- Where your job posts should be published
It is important to identify the different channels on which your job posts should be published so that you can establish a rigorous publication process and manage your KPIs in the best way possible.
ex: knowing the rate of applications for which job post, on which period...
You should not limit yourself in sharing job posts on various platforms, picture it like "targeting" based on what you are looking for : be it on LinkedIn, Google Jobs, Talent.io, Github, Indeed...
💡 Your profile on Welcome to the Jungle is a great information platform useful for candidates that you should share without moderation. The more it is shared from your website, your social networks and relayed by others, the better its ranking on search engine results will be.
As soon as you have established the methods for spreading and sharing job posts, involve all your employees : ask them to share job posts, news... They will be very helpful in strengthening your employer branding.
💡 Although applications do not always come directly from Welcome to the Jungle, we have carried out several studies showing that in 70% of cases, during the application process, candidates visit the company's profile to gather additional information and prepare for interviews.
or
3 - Focus on sharing content from Welcome to the Jungle
In computer science, a widget is a name constructed from the English terms "window" and "gadget": It is a graphical user interface component that is inserted on a website. 🤓
At Welcome to the Jungle, we let companies use two types of widgets that allow you to display some content of your profile ("Content" widget) and/or all their job posts published with Welcome Kit ("Job Posts" widget).
Content Widget
Job Post Widget
If you wish to automatically display your Welcome to the Jungle Solutions ATS job posts on a website, you can use and set up the Job Post Widget.
⚠️ You might need your IT Team's help to add the widget code to the targeted website.
Getting candidates to your WTTJ Solutions ATS Career page
The "Job Post" widget allows you to display the job posts published on your Welcome to the Jungle career website on your own company website. If you don't have a Career website yet and would like to find out more, the rest of this article is for you!
Career Website
The latest tool available at Welcome to the Jungle to assist you in managing your recruitments is a career webpage. This career page, associated with your corporate site, can collect applications from people who have already identified your brand.- Most job platforms (like Linkedin for example) allow you to refer candidates from an advertisement to your own career site and thus harmonise the candidates' experience.
- Welcome to the Jungle Solutions ATS's Candidate Analytics will let you identify and measure the impact of your employer branding efforts for each job website.
- The Welcome to the Jungle Solutions ATS career page combined with the rest of the Welcome to the Jungle Solutions ATS features allows you to set up a recruitment process compatible with European GDPR regulations from your website.
Discover how to create a career site with WTTJ Solutions ATS clicking HERE
4 - Determine the best frequency to re-publish job posts
With Welcome to the Jungle Solutions ATS you can publish as many job posts as you want, and choose to refresh the publication date when you want. Indeed, to make it to the top of published job posts (see screenshot below), you just have to update its publication date in Welcome to the Jungle Solutions ATS.
To update the publication date of a job post on the Welcome to the Jungle Solutions ATS, click in the Jobs tab > choose the job post you want to refresh > set it as a draft or archive it > then publish it again!
Job posts are automatically archived every two months if their last publication date has not been updated. A warning message is always sent to recruiters concerned by the job post one week before.
⚠️ You have to find the right balance by updating them often, but not every day.
Candidates who are actively looking for work do not want to land again on job posts that do not suit them or for which their profile was not a good fit. This can seriously damage a company's employer brand, if it re-publishes 14 job posts every 2 days...
Depending on the period, we advise you to refresh a job post for which you do not have enough or pertinent applications every 15 days or so.
🎉 Congratulations—You are now ready to start using Welcome to the Jungle Solutions ATS
🆘 If you still have questions or doubts, you can contact us via the chat widget on the bottom right, or via our contact form at this link
Next ⏩ - You can start to setup Welcome to the Jungle Solutions ATS and sign the DPA