Table of contents
This article will guide you in your broadcasting strategy
1 - Where your offers should be published
It is important to identify the different channels on which your job offers should be published so that you can establish a rigorous publication process and manage your KPIs in the best possible way.
ex: knowing the rate of applications for which offers, on which period...
You should not limit yourself in sharing offers in various places, imagine it like "targeting" based on what you are looking for : be it on LinkedIn, Google Jobs, Talent.io, Github, Indeed...
💡 Your showcase on Welcome to the Jungle is a great information platform useful for candidates that you should share without moderation. The more it is shared from your website, your social networks and relayed by others, the better its ranking on search engine results will be.
As soon as you have established the methods for spreading and sharing offers, involve all your employees : ask them to share job offers, news... They will become very helpful in strengthening your employer branding.
💡Although applications do not always come directly from Welcome to the Jungle, we have carried out several studies showing that in 70% of cases, a candidate in the process will visit the company's showcase to gather additional information and prepare for interviews.
2 - Focus on sharing content from Welcome to the Jungle
In computer science, a widget is a name constructed from the English terms "window" and "gadget": It is a graphical user interface component that is inserted on a website. 🤓
At Welcome to the Jungle, we let organisations use two types of widgets that allow you to display some content of your showcase ("Content" widget) and/or all their job offers published with Welcome Kit ("Job Offers" widget).
If you wish to automatically display your Welcome Kit offers on a website use and setup the Offers Widget.
⚠️ You might need your IT Team help to add the widget code on the targeted website.
Getting candidates to your Welcome to the Jungle showcase
Career WebsiteThe latest tool available with Welcome to the Jungle to assist you in managing your recruitments is a career webpage. This career page, associated within your corporate site can collect applications from people who have already identified your brand.
- Most job platforms (Linkedin, Indeed...) allow you to refer candidates from an advertisement to your own career site and thus harmonise the candidates' experience.
- Welcome Kit's Candidate Analytics will let you identify and measure the impact of your employer branding efforts for each job website.
- Welcome Kit career page combined with the rest of Welcome Kit features allows you to set up from your website a recruitment process compatible with European GDPR regulations.
3 - Determine the best frequency to re-publish offers
With Welcome Kit you can publish as many offers as you want, and choose to refresh the publication date when you want. Indeed to make it on top of published job offers (see screenshot below), you just have to update its publication date in Welcome Kit.
To update the publication date of an offer on Welcome Kit click in the Jobs tab > choose the offer you want to refresh > set it as a draft or archive it > then publish it again!
Offers are automatically archived every two months if their last publication date has not been updated. A warning message is always sent to recruiters concerned by the offer one week before.
⚠️ You have to find the right balance by updating the offers often, but not every day.
Candidates who are actively looking for work do not want to fall back on offers that do not suit them or for which their profile was not the right one. This can seriously damage a company's employer brand, if it re-publish every 2 days 14 job offers...
Depending on the period we advise you to refresh an offer for which you do not have enough nor pertinent applications every 15 days or so.
🎉 Congratulations - You are now ready to start using Welcome Kit