Understand why visitors view your profile from your Analytics space ๐ฎ
Table of contents
At Welcome to the Jungle, we know that our platform is much more than just a job board. It plays a major role in your Employer Branding performance. Thanks to studies carried out by Ipsos and YouGov, we have proof that company profiles strongly influence job applications.
To make this value more tangible, we've set up a survey for some of the visitors who view your profile, to better understand draws them to it. Here's how it works!
On the candidate side: a quick survey set up ๐ฉโ๐ป
Visitors viewing your profile - whether they are logged in or not - can randomly receive a quick survey asking them what their main reason for visiting the page is . They can choose one answer from a list of options:
- I'm thinking of applying (By selecting this option, a second optional question appears to find out where they plan to apply: on Welcome to the Jungle vs. another website)
- I'm preparing my interviews
- I'm considering their job offer
- I'm just curious
To ensure a smooth experience, we have set up moderation rules:
- If a visitor has completed the survey, they will not see it again for 7 days
- If the survey is closed several times without response, it will be temporarily hidden.
On the business side: concrete insights in your Analytics ๐
On the customer side, survey results are visible in the "Overview" tab of your Analytics dashboard. What for? To enable you to understand visitors' intentions and enhance the performance of your company profile.
Results display by volume of responses:
- Less than 40 responses: not enough data yet
- Between 40 and 80 responses: partial results
- More than 80 responses: representative and usable results
๐ก Why 80 responses? This number is based on methodological recommendations from Ipsos and SurveyMonkey studies to ensure statistical reliability.
Measure the hidden impact of your company profile ๐
Beyond the reasons for visiting, this survey also gives you an estimated percentage of candidates influenced by your profile, who then applied via another platform (e.g. career site, cooption, etc.).
This KPI allows you to better assess the real influence of your presence on Welcome to the Jungle, including on applications not tracked directly via our platform.
Why is this important to you? ๐ฏ
Understanding how and why talent interact with your company profile, allows you to:
- Optimize your content to meet visitors' expectations
- Enhance your overall recruitment performance (including indirect recruitment)
- Better justify your Employer Brand investments
This new graph in your Analytics allows you to better manage your Employer Brand with more concrete and usable data.
๐ If you have any further questions, you can contact us using the support widget at the bottom right, or the contact form at this link